Perspectives
Observations on work,
leadership, and what drives performance.
Practical insights from the field — written by Brian Berg, founder of MediaKube.
Product Strategy · Customer Experience
I Almost Built a Match-Three Game Out of Spite
I set out to build the honest match-three game: no ads, no timers, no nagging. Then I ran the numbers. Why good design loses to good distribution — and who really pays.
Innovation · Customer Experience
Who Pays for the Innovation?
Disney is rolling out high-tech trash cans with solar panels, sensors, compactors, and a foot pedal. But the hardest innovation isn't adding something clever — it's recognizing when the problem is already solved.
Artificial Intelligence · Leadership
Confident and Correct Are Two Different Things
The AI tablet in Toy Story 5 is the most accurate take on generative AI I've seen all year — sure she knows best, and wrong with unwavering confidence. Telling the two apart is where we still matter.
Brand Strategy · Reputation
The Tarp That Made Levi's Impossible to Miss
A rule designed to hide the Levi's logo put it everywhere instead. Why brand recognition built over decades can't be tarped over — and how you actually earn it.
Customer Experience · Service Design
The Water Was Already on the Counter
Great service doesn't just react with care — it anticipates the need before you ask. A small moment in a Phoenix drive-thru shows how that gets built.
Leadership · Workforce Design
Go Watch the Work
Specs and spreadsheets won't show you the friction your people feel every day. Go watch the work.